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Automotive infotainment services are a critical part of modern vehicle design, providing a seamless blend of entertainment, communication, and navigation systems.

Automotive Infotainment Services: Enhancing the In-Car Experience

The automotive industry is rapidly evolving with cutting-edge technology, particularly in the area of in-car entertainment. Automotive infotainment services are a critical part of modern vehicle design, providing a seamless blend of entertainment, communication, and navigation systems. With the integration of smart technologies, infotainment systems have become one of the primary drivers of user experience in automobiles.

Infotainment systems are no longer limited to basic audio or navigation features; they now include highly sophisticated multimedia frameworks that involve audio, video, and seamless communication interfaces. This blog will explore the different aspects of Automotive Infotainment Services, focusing on the customization and integration of media filters, middleware development, audio integration, proprietary multimedia framework integration, and optimizations for better performance.

Customization and Integration of Audio, Video Filters into Android Frameworks

Android-based systems are increasingly becoming the backbone of modern infotainment systems, the customization and integration of audio and video filters into Android frameworks becomes essential. Automotive manufacturers rely on infotainment services to ensure their systems are robust, responsive, and capable of handling high-quality multimedia content.

Audio and video filters play a pivotal role in enhancing the multimedia experience in vehicles. These filters ensure that the media content (music, videos, or podcasts) played in the vehicle is of the highest quality, free of distortions or lags, and offers advanced features like equalization, bass enhancement, noise cancellation, and surround sound.

Customizing audio and video filters within the Android framework requires adapting to the unique needs of a vehicle’s acoustics and screen configurations. For example, the cabin space of different vehicles—whether it’s a sedan, SUV, or a truck—requires specific audio tuning to provide optimal sound quality. Moreover, the Android platform, with its open-source nature, allows developers to design infotainment systems that are compatible with third-party apps and services, which further enhances customization capabilities.

In essence, Automotive Infotainment Services help manufacturers deliver a premium multimedia experience by integrating these filters into the Android framework, tailored to meet specific user preferences and environmental conditions.

Middleware Development and Testing

A major part of the infotainment ecosystem lies beneath the surface—middleware. Middleware development involves creating the essential software layer that bridges the communication between the operating system and hardware components. This layer ensures that the audio, video, navigation, and connectivity features of the infotainment system work together seamlessly.

Middleware development for automotive infotainment systems is complex and requires significant testing to ensure reliability, safety, and smooth operation. The middleware handles data processing, communication between different modules, and real-time responses to user interactions.

Testing middleware is equally crucial, as any issues in this layer can result in degraded performance or even system crashes. Ample amount of testing is required to ensure the infotainment system responds quickly to user commands, integrates well with external devices (such as smartphones), and operates seamlessly without causing distractions for the driver.

Automotive Infotainment Services specializing in middleware development and testing help create this crucial layer of software that ensures smooth operation while delivering high performance. A focus on real-time performance, minimal latency, and efficient data processing is central to delivering a top-tier infotainment experience.

Audio Integration & Porting

In-vehicle audio experiences have evolved beyond traditional radio and CD players. Today’s infotainment systems incorporate sophisticated digital audio systems that offer rich and immersive sound experiences. Audio integration and porting within infotainment systems involve transferring and adapting audio components from one platform or framework to another, ensuring compatibility and high-quality audio performance.

Porting audio to new platforms requires deep technical expertise to maintain the integrity of the audio signals while adjusting for the unique characteristics of a vehicle’s infotainment hardware. This is especially important as vehicles differ significantly in terms of cabin acoustics, speaker placement, and materials used in the interior, all of which affect sound quality.

Automotive Infotainment Services handle audio integration and porting by fine-tuning audio systems for optimal sound output, reducing noise, and enhancing clarity. Audio systems need to be carefully integrated to work seamlessly with voice recognition features, navigation prompts, and mobile device connectivity to provide a smooth user experience.

Development & Integration of Audio, Video Components on Proprietary Multimedia Frameworks

While Android-based frameworks are popular, many automotive companies use proprietary multimedia frameworks to offer unique and branded infotainment experiences. These systems require the development and integration of audio and video components that are optimized for the specific hardware and software configuration of the vehicle.

Proprietary multimedia frameworks provide more control over the design, customization, and performance of infotainment systems. By developing and integrating audio and video components directly onto these platforms, manufacturers can create a bespoke user experience that aligns with the brand’s identity and values.

For example, proprietary frameworks might offer a unique visual interface, tailored audio adjustments, or custom-built video players optimized for the vehicle’s screen size and resolution. These systems can also include advanced audio/video processing capabilities, ensuring that the infotainment system delivers excellent performance, even in environments where bandwidth and computational power may be limited.

Automotive Infotainment Services help brands bring their unique vision to life by focusing on the development and integration of audio and video components into proprietary frameworks, allowing for distinctive and premium multimedia experiences.

Optimizations of Early Paths for Audio and Video

In infotainment systems, especially those running on resource-constrained environments like vehicles, optimizing the early paths for audio and video is critical to ensuring smooth performance and minimizing latency. Early path optimization refers to the process of enhancing the initial stages of audio and video processing to reduce delays and improve the overall user experience.

Audio and video components are among the most resource-intensive elements in an infotainment system, and delays or lags can significantly degrade the user experience. Optimizing early paths ensures that the system can process multimedia content efficiently and deliver it in real-time without interruptions.

Automotive Infotainment Services play a vital role in early path optimization, focusing on reducing buffer times, minimizing latency, and ensuring that audio and video are delivered without stuttering or delay. This is especially important in vehicles where quick responsiveness is essential for safety and user satisfaction.

For example, when a driver switches from one media source to another, such as from radio to a streaming service, the system must respond instantly. Delays in audio playback or video streaming can lead to frustration, so optimizing these paths ensures that the infotainment system remains smooth, fast, and reliable.

Conclusion

Automotive Infotainment Services have become an integral part of modern vehicle design, providing passengers and drivers with an enhanced in-car experience that goes beyond basic entertainment. From the customization and integration of audio and video filters into Android frameworks to middleware development, audio integration, and the use of proprietary multimedia frameworks, automotive infotainment systems are evolving rapidly to meet the increasing demands of consumers.

Additionally, optimization of early paths for audio and video ensures that infotainment systems provide smooth, uninterrupted multimedia experiences even under challenging conditions. As vehicles become more connected and autonomous, the role of infotainment systems in delivering not just entertainment but also crucial information will continue to grow.

The future of automotive infotainment services is promising, with advancements in multimedia processing, connectivity, and user interface design pushing the boundaries of what is possible inside the vehicle. Automotive manufacturers and infotainment service providers must continue to innovate to deliver engaging, responsive, and safe in-car experiences.

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Human Pose Detection & Classification

Some Buildings in a city

Features:

  • Suitable for real time detection on edge devices
  • Detects human pose / key points and recognizes movement / behavior
  • Light weight deep learning models with good accuracy and performance

Target Markets:

  • Patient Monitoring in Hospitals
  • Surveillance
  • Sports/Exercise Pose Estimation
  • Retail Analytics

OCR / Pattern Recognition

Some Buildings in a city

Use cases :

  • Analog dial reading
  • Digital meter reading
  • Label recognition
  • Document OCR

Highlights :

  • Configurable for text or pattern recognition
  • Simultaneous Analog and Digital Dial reading
  • Lightweight implementation

Behavior Monitoring

Some Buildings in a city

Use cases :

  • Fall Detection
  • Social Distancing

Highlights :

  • Can define region of interest to monitor
  • Multi-subject monitoring
  • Multi-camera monitoring
  • Alarm triggers

Attire & PPE Detection

Some Buildings in a city

Use cases :

  • PPE Checks
  • Disallowed attire checks

Use cases :

  • Non-intrusive adherence checks
  • Customizable attire checks
  • Post-deployment trainable

 

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    Real Time Color Detection​

    Use cases :

    • Machine vision applications such as color sorter or food defect detection

    Highlights :

    • Color detection algorithm with real time performance
    • Detects as close to human vison as possible including color shade discrimination
    • GPGPU based algorithm on NVIDIA CUDA and Snapdragon Adreno GPU
    • Extremely low latency (a few 10s of milliseconds) for detection
    • Portable onto different hardware platforms

    Missing Artifact Detection

    Use cases :

    • Detection of missing components during various stages of manufacturing of industrial parts
    • Examples include : missing nuts and bolts, missing ridges, missing grooves on plastic and metal blocks

    Highlights :

    • Custom neural network and algorithms to achieve high accuracy and inference speed
    • Single-pass detection of many categories of missing artifacts
    • In-field trainable neural networks with dynamic addition of new artifact categories
    • Implementation using low cost cameras and not expensive machine-vision cameras
    • Learning via the use of minimal training sets
    • Options to implement the neural network on GPU or CPU based systems

    Real Time Manufacturing Line Inspection

    Use cases :

    • Detection of defects on the surface of manufactured goods (metal, plastic, glass, food, etc.)
    • Can be integrated into the overall automated QA infrastructure on an assembly line.

    Highlights :

    • Custom neural network and algorithms to achieve high accuracy and inference speed
    • Use of consumer or industrial grade cameras
    • Requires only a few hundred images during the training phase
    • Supports incremental training of the neural network with data augmentation
    • Allows implementation on low cost GPU or CPU based platforms

    Ground Based Infrastructure analytics

    Some Buildings in a city

    Use cases :

    • Rail tracks (public transport, mining, etc.)
    • Highways
    • Tunnels

    Highlights :

    • Analysis of video and images from 2D & 3D RGB camera sensors
    • Multi sensor support (X-ray, thermal, radar, etc.)
    • Detection of anomalies in peripheral areas of core infrastructure (Ex: vegetation or stones near rail tracks)

    Aerial Analytics

    Use cases :

    • Rail track defect detection
    • Tower defect detection: Structural analysis of Power
      transmission towers
    • infrastructure mapping

    Highlights :

    • Defect detection from a distance
    • Non-intrusive
    • Automatic video capture with perfectly centered ROI
    • No manual intervention is required by a pilot for
      camera positioning

    SANJAY JAYAKUMAR

    Co-founder & CEO

     

    Founder and Managing director of Ignitarium, Sanjay has been responsible for defining Ignitarium’s core values, which encompass the organisation’s approach towards clients, partners, and all internal stakeholders, and in establishing an innovation and value-driven organisational culture.

     

    Prior to founding Ignitarium in 2012, Sanjay spent the initial 22 years of his career with the VLSI and Systems Business unit at Wipro Technologies. In his formative years, Sanjay worked in diverse engineering roles in Electronic hardware design, ASIC design, and custom library development. Sanjay later handled a flagship – multi-million dollar, 600-engineer strong – Semiconductor & Embedded account owning complete Delivery and Business responsibility.

     

    Sanjay graduated in Electronics and Communication Engineering from College of Engineering, Trivandrum, and has a Postgraduate degree in Microelectronics from BITS Pilani.

     

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      RAMESH EMANI Board Member

      RAMESH EMANI

      Board Member

      Ramesh was the Founder and CEO of Insta Health Solutions, a software products company focused on providing complete hospital and clinic management solutions for hospitals and clinics in India, the Middle East, Southeast Asia, and Africa. He raised Series A funds from Inventus Capital and then subsequently sold the company to Practo Technologies, India. Post-sale, he held the role of SVP and Head of the Insta BU for 4 years. He has now retired from full-time employment and is working as a consultant and board member.

       

      Prior to Insta, Ramesh had a 25-year-long career at Wipro Technologies where he was the President of the $1B Telecom and Product Engineering Solutions business heading a team of 19,000 people with a truly global operations footprint. Among his other key roles at Wipro, he was a member of Wipro's Corporate Executive Council and was Chief Technology Officer.

       

      Ramesh is also an Independent Board Member of eMIDs Technologies, a $100M IT services company focused on the healthcare vertical with market presence in the US and India.

       

      Ramesh holds an M-Tech in Computer Science from IIT-Kanpur.

      ​Manoj Thandassery

      VP – Sales & Business Development

      Manoj Thandassery is responsible for the India business at Ignitarium. He has over 20 years of leadership and business experience in various industries including the IT and Product Engineering industry. He has held various responsibilities including Geo head at Sasken China, Portfolio head at Wipro USA, and India & APAC Director of Sales at Emeritus. He has led large multi-country teams of up to 350 employees. Manoj was also an entrepreneur and has successfully launched and scaled, via multiple VC-led investment rounds, an Edtech business in the K12 space that was subsequently sold to a global Edtech giant.
      An XLRI alumnus, Manoj divides his time between Pune and Bangalore.

       

      MALAVIKA GARIMELLA​

      General Manager - Marketing

      A professional with a 14-year track record in technology marketing, Malavika heads marketing in Ignitarium. Responsible for all branding, positioning and promotional initiatives in the company, she has collaborated with technical and business teams to further strengthen Ignitarium's positioning as a key E R&D services player in the ecosystem.

      Prior to Ignitarium, Malavika has worked in with multiple global tech startups and IT consulting companies as a marketing consultant. Earlier, she headed marketing for the Semiconductor & Systems BU at Wipro Technologies and worked at IBM in their application software division.

      Malavika completed her MBA in Marketing from SCMHRD, Pune, and holds a B.E. degree in Telecommunications from RVCE, Bengaluru.

       

      PRADEEP KUMAR LAKSHMANAN

      VP - Operations

      Pradeep comes with an overall experience of 26 years across IT services and Academia. In his previous role at Virtusa, he played the role of Delivery Leader for the Middle East geography. He has handled complex delivery projects including the transition of large engagements, account management, and setting up new delivery centers.

      Pradeep graduated in Industrial Engineering and Management, went on to secure an MBA from CUSAT, and cleared UGN Net in Management. He also had teaching stints at his alma mater, CUSAT, and other management institutes like DCSMAT. A certified P3O (Portfolio, Program & Project Management) from the Office of Government Commerce, UK, Pradeep has been recognized for key contributions in the Management domain, at his previous organizations, Wipro & Virtusa.

      In his role as the Head of Operations at Ignitarium, Pradeep leads and manages operational functions such as Resource Management, Procurement, Facilities, IT Infrastructure, and Program Management office.

       

      SONA MATHEW Director – Human Resources

      SONA MATHEW

      AVP – Human Resources

      Sona heads Human Resource functions - Employee Engagement, HR Operations and Learning & Development – at Ignitarium. Her expertise include deep and broad experience in strategic people initiatives, performance management, talent transformation, talent acquisition, people engagement & compliance in the Information Technology & Services industry.

       

      Prior to Ignitarium, Sona has had held diverse HR responsibilities at Litmus7, Cognizant and Wipro.

       

      Sona graduated in Commerce from St. Xaviers College and did her MBA in HR from PSG College of Technology.

       

      ASHWIN RAMACHANDRAN

      Vice President - Sales

      As VP of Sales, Ashwin is responsible for Ignitarium’s go-to-market strategy, business, client relationships, and customer success in the Americas. He brings in over a couple of decades of experience, mainly in the product engineering space with customers from a wide spectrum of industries, especially in the Hi-Tech/semiconductor and telecom verticals.

       

      Ashwin has worked with the likes of Wipro, GlobalLogic, and Mastek, wherein unconventional and creative business models were used to bring in non-linear revenue. He has strategically diversified, de-risked, and grown his portfolios during his sales career.

       

      Ashwin strongly believes in the customer-first approach and works to add value and enhance the experiences of our customers.

       

      AZIF SALY Director – Sales

      AZIF SALY

      Vice President – Sales & Business Development

      Azif is responsible for go-to-market strategy, business development and sales at Ignitarium. Azif has over 14 years of cross-functional experience in the semiconductor product & service spaces and has held senior positions in global client management, strategic account management and business development. An IIM-K alumnus, he has been associated with Wipro, Nokia and Sankalp in the past.

       

      Azif handled key accounts and sales process initiatives at Sankalp Semiconductors. Azif has pursued entrepreneurial interests in the past and was associated with multiple start-ups in various executive roles. His start-up was successful in raising seed funds from Nokia, India. During his tenure at Nokia, he played a key role in driving product evangelism and customer success functions for the multimedia division.

       

      At Wipro, he was involved in customer engagement with global customers in APAC and US.

       

      RAJU KUNNATH Vice President – Enterprise & Mobility

      RAJU KUNNATH

      Distinguished Engineer – Digital

      At Ignitarium, Raju's charter is to architect world class Digital solutions at the confluence of Edge, Cloud and Analytics. Raju has over 25 years of experience in the field of Telecom, Mobility and Cloud. Prior to Ignitarium, he worked at Nokia India Pvt. Ltd. and Sasken Communication Technologies in various leadership positions and was responsible for the delivery of various developer platforms and products.

       

      Raju graduated in Electronics Engineering from Model Engineering College, Cochin and has an Executive Post Graduate Program (EPGP) in Strategy and Finance from IIM Kozhikode.

       

      PRADEEP SUKUMARAN Vice President – Business Strategy & Marketing

      PRADEEP SUKUMARAN

      Vice President - Software Engineering

      Pradeep heads the Software Engineering division, with a charter to build and grow a world-beating delivery team. He is responsible for all the software functions, which includes embedded & automotive software, multimedia, and AI & Digital services

      At Ignitarium, he was previously part of the sales and marketing team with a special focus on generating a sales pipeline for Vision Intelligence products and services, working with worldwide field sales & partner ecosystems in the U.S  Europe, and APAC.

      Prior to joining Ignitarium in 2017, Pradeep was Senior Solutions Architect at Open-Silicon, an ASIC design house. At Open-Silicon, where he spent a good five years, Pradeep was responsible for Front-end, FPGA, and embedded SW business development, marketing & technical sales and also drove the IoT R&D roadmap. Pradeep started his professional career in 2000 at Sasken, where he worked for 11 years, primarily as an embedded multimedia expert, and then went on to lead the Multimedia software IP team.

      Pradeep is a graduate in Electronics & Communication from RVCE, Bangalore.

       

      SUJEET SREENIVASAN Vice President – Embedded

      SUJEET SREENIVASAN

      Vice President – Automotive Technology

       

      Sujeet is responsible for driving innovation in Automotive software, identifying Automotive technology trends and advancements, evaluating their potential impact, and development of solutions to meet the needs of our Automotive customers.

      At Ignitarium, he was previously responsible for the growth and P&L of the Embedded Business unit focusing on Multimedia, Automotive, and Platform software.

      Prior to joining Ignitarium in 2016, Sujeet has had a career spanning more than 16 years at Wipro. During this stint, he has played diverse roles from Solution Architect to Presales Lead covering various domains. His technical expertise lies in the areas of Telecom, Embedded Systems, Wireless, Networking, SoC modeling, and Automotive. He has been honored as a Distinguished Member of the Technical Staff at Wipro and has multiple patents granted in the areas of Networking and IoT Security.

      Sujeet holds a degree in Computer Science from Government Engineering College, Thrissur.

       

      RAJIN RAVIMONY Distinguished Engineer

      RAJIN RAVIMONY

      Distinguished Engineer

       

      At Ignitarium, Rajin plays the role of Distinguished Engineer for complex SoCs and systems. He's an expert in ARM-based designs having architected more than a dozen SoCs and played hands-on design roles in several tens more. His core areas of specialization include security and functional safety architecture (IEC61508 and ISO26262) of automotive systems, RTL implementation of math intensive signal processing blocks as well as design of video processing and related multimedia blocks.

       

      Prior to Ignitarium, Rajin worked at Wipro Technologies for 14 years where he held roles of architect and consultant for several VLSI designs in the automotive and consumer domains.

       

      Rajin holds an MS in Micro-electronics from BITS Pilani.

       

      SIBY ABRAHAM Executive Vice President, Strategy

      SIBY ABRAHAM

      Executive Vice President, Strategy

       

      As EVP, of Strategy at Ignitarium, Siby anchors multiple functions spanning investor community relations, business growth, technology initiatives as well and operational excellence.

       

      Siby has over 31 years of experience in the semiconductor industry. In his last role at Wipro Technologies, he headed the Semiconductor Industry Practice Group where he was responsible for business growth and engineering delivery for all of Wipro’s semiconductor customers. Prior to that, he held a vast array of crucial roles at Wipro including Chief Technologist & Vice President, CTO Office, Global Delivery Head for Product Engineering Services, Business Head of Semiconductor & Consumer Electronics, and Head of Unified Competency Framework. He was instrumental in growing Wipro’s semiconductor business to over $100 million within 5 years and turning around its Consumer Electronics business in less than 2 years. In addition, he was the Engineering Manager for Enthink Inc., a semiconductor IP-focused subsidiary of Wipro. Prior to that, Siby was the Technical Lead for several of the most prestigious system engineering projects executed by Wipro R&D.

       

      Siby has held a host of deeply impactful positions, which included representing Wipro in various World Economic Forum working groups on Industrial IOT and as a member of IEEE’s IOT Steering Committee.

       

      He completed his MTech. in Electrical Engineering (Information and Control) from IIT, Kanpur and his BTech. from NIT, Calicut

       

      SUDIP NANDY

      Board Member

       

      An accomplished leader with over 40 years of experience, Sudip has helped build and grow companies in India, the US and the UK.

      He has held the post of Independent Director and Board Member for several organizations like Redington Limited, Excelra, Artison Agrotech, GeBBS Healthcare Solutions, Liquid Hub Inc. and ResultsCX.

      Most recently, Sudip was a Senior Advisor at ChrysCapital, a private equity firm where he has also been the Managing Director and Operating Partner for IT for the past 5 years. During his tenure, he has been Executive Chairman of California-headquartered Infogain Corporation and the non-Exec Chair on the board of a pioneering electric-2-wheeler company Ampere Vehicles, which is now a brand of Greaves Cotton Ltd.

      Earlier on in his career, Sudip has been the CEO and then Chairman India for Aricent. Prior to that, he had spent 25+ years in Wipro where he has been the Head of US business, Engineering R&D Services, and later the Head of EU Operations.

      Sudip is an active investor in several interesting startups in India and overseas, which mostly use technology for the social good, encompassing hyperlocal, healthcare, rural development, farmer support and e2W ecosystem. He also spends time as a coach and mentor for several CEOs in this role.

       

      SUJEETH JOSEPH Chief Product Officer

      SUJEETH JOSEPH

      Chief Technology Officer

       

      As CTO, Sujeeth is responsible for defining the technology roadmap, driving IP & solution development, and transitioning these technology components into practically deployable product engineering use cases.

       

      With a career spanning over 30+ years, Sujeeth Joseph is a semiconductor industry veteran in the SoC, System and Product architecture space. At SanDisk India, he was Director of Architecture for the USD $2B Removable Products Group. Simultaneously, he also headed the SanDisk India Patenting function, the Retail Competitive Analysis Group and drove academic research programs with premier Indian academic Institutes. Prior to SanDisk, he was Chief Architect of the Semiconductor & Systems BU (SnS) of Wipro Technologies. Over a 19-year career at Wipro, he has played hands-on and leadership roles across all phases of the ASIC and System design flow.

       

      He graduated in Electronics Engineering from Bombay University in 1991.

       

      SUJITH MATHEW IYPE Co-founder & CTO

      SUJITH MATHEW IYPE

      Co-founder & COO

       

      As Ignitarium's Co-founder and COO, Sujith is responsible for driving the operational efficiency and streamlining process across the organization. He is also responsible for the growth and P&L of the Semiconductor Business Unit.

       

      Apart from establishing a compelling story in VLSI, Sujith was responsible for Ignitarium's foray into nascent technology areas like AI, ML, Computer Vision, and IoT, nurturing them in our R&D Lab - "The Crucible".

       

      Prior to founding Ignitarium, Sujith played the role of a VLSI architect at Wipro Technologies for 13 years. In true hands-on mode, he has built ASICs and FPGAs for the Multimedia, Telecommunication, and Healthcare domains and has provided technical leadership for many flagship projects executed by Wipro.

       

      Sujith graduated from NIT - Calicut in the year 2000 in Electronics and Communications Engineering and thereafter he has successfully completed a one-year executive program in Business Management from IIM Calcutta.

       

      RAMESH SHANMUGHAM Co-founder & COO

      RAMESH SHANMUGHAM

      Co-founder & CRO

      As Co-founder and Chief Revenue Officer of Ignitarium, Ramesh has been responsible for global business and marketing as well as building trusted customer relationships upholding the company's core values.

      Ramesh has over 25 years of experience in the Semiconductor Industry covering all aspects of IC design. Prior to Ignitarium, Ramesh was a key member of the senior management team of the semiconductor division at Wipro Technologies. Ramesh has played key roles in Semiconductor Delivery and Pre-sales at a global level.

      Ramesh graduated in Electronics Engineering from Model Engineering College, Cochin, and has a Postgraduate degree in Microelectronics from BITS Pilani.